4FRNT Hoji W.

Ski graphics created for 4FRNT’s Hoji W, part of Eric Hjorleifson’s big mountain ski line. The artwork was developed for a long, narrow product format, carrying a restrained black, grey and ice blue visual language across the topsheet and base of the ski.

Client: 4FRNT Skis
Art Direction: Tim Clayton

4FRNT Hoji W skis with grey and ice blue topsheet graphics

4FRNT Hoji W ski graphic detail with owl illustration, dark ink texture and blue product typography.

Hoji W ski graphic close-up.

Dark blue black ink texture with white and grey fluid forms from the 4FRNT Hoji W ski graphics.

Indian ink on porcelain tiling, used around the Hoji branding.

White ink and grey wash texture on a black background from the 4FRNT Hoji W artwork.

White acrylic on transparency, used for the tip of the ski graphic.

Abstract black and grey ink texture used in the 4FRNT Hoji W ski graphics.

Ink on transparency, used for the tip of the ski graphic.

Pale grey marbled ink texture with flowing vertical forms for the 4FRNT Hoji W artwork.

Graphite on paper, reshaped with Photoshop Liquify.

Graphite owl drawing created for the 4FRNT Hoji W ski artwork.

Original graphite owl drawing used as the base for the final Hoji W artwork.

4FRNT Hoji W skis standing upright in snow with black, grey and ice blue graphics.

← Back to Work