Atomic Infamous

Graphics created for Atomic Infamous, a freestyle park ski within Atomic’s Park Series. The design uses a Calacatta-style white marble surface, with dark veining cutting through the oversized Atomic logo across the ski pair. The marble effect was developed by hand with graphite and alcohol-based Copic markers on white porcelain tiles, then scanned and digitally composed with the final product branding.

Client
Atomic
Art Direction
Tim Clayton
Atomic Infamous graphics in use at X Games, from broadcast footage to the podium.
Close-up of the Atomic logo on the Atomic Infamous ski graphic with black marble-style texture on a white background
Close-up of the Atomic Infamous ski graphic showing black logo shapes over white marble-style veining
Close-up of the Atomic Infamous ski graphic showing a circular black logo detail over white marble-style artwork
Close-up of the Atomic Infamous ski graphic with black vertical logo and white marble-style veining

Alcohol-based marker textures, created on porcelain tiles to mimic marble veining, were scanned and digitally fused with the Atomic wordmark.

Black and white marble-style texture study with sharp dark veining for the Atomic Infamous ski graphic
White marble-style texture study with soft grey veining for the Atomic Infamous ski graphic
Early pencil draft of the Atomic logo and wordmark with marble-style veining for the Atomic Infamous ski graphic

Early logo study exploring how the marble veining would cut through the Atomic branding.

X Games broadcast still showing a skier holding Atomic Infamous skis with white marble-style graphics

Atomic Infamous graphics in use at X Games, from broadcast footage to the podium.

X Games scene showing an athlete holding Atomic Infamous skis with white marble-style graphics
X Games podium scene showing the Atomic Infamous ski graphic with white marble-style artwork and black typography
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