EA Sports FIFA 23

Cover illustration and global campaign work for FIFA 23, commissioned through Cinco Design for the final release in the EA Sports FIFA franchise. Created for the series’ 30th anniversary, the project included cover artwork for Kylian Mbappé and Sam Kerr, launch visuals, OOH, social assets, the PS5 console bundle, the Women’s World Cup update and additional illustrations for the FUT Icon series.

Client: EA Sports
Agency: Cinco Design
Art Direction: Paul Rosales
Creative Direction: Kevin Wolahan, Mike Endreol
Project Management: Joe Packer

Sony PlayStation 5 FIFA 23 console bundle packaging featuring the EA Sports cover illustration.

FIFA 23 PlayStation 5 bundle packaging

FIFA 23 title screen

Additional FIFA 23 assets extended the campaign into FUT 23 Icons and the Women’s World Cup update. The legacy-player work translated historic footballers into the same drawing-led visual language, while the Sam Kerr artwork adapted the campaign style for a later FIFA 23 release.

FIFA 23 Women’s World Cup update cover illustration

Sam Kerr key artwork for the FIFA 23 Women’s World Cup 2023 update

FUT Icons illustrations for FIFA 23 Ultimate Team

FIFA 23 physical and digital cover artwork across console editions.

FIFA 23 outdoor billboard campaign displayed at night

Kylian Mbappé FIFA 23 cover illustration

PS5 retail case

EA Sports FIFA 23 PlayStation Tournaments registration graphic

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