House Of Hoops

Illustrations of NBA athletes commissioned by Nike for House of Hoops, its basketball retail collaboration with Foot Locker. Created in collaboration with SLANG Inc. under the art direction of Julian Alexander, the artwork was developed for large-scale footwear wall installations, with additional illustrations and retail graphics produced between 2012 and 2015.

Client
Nike
Agency
Slang Inc.
Art Direction
Julian Alexander
Project Management
LeeAnn Winters / Todd Jezierski
 LeBron James in a Cleveland Cavaliers uniform, holding a basketball mid-stride in a monochromatic illustration with abstract textures and fine geometric lines.
 Carmelo Anthony in a New York Knicks uniform, leaping toward the basket with the ball raised overhead, in a monochromatic illustration with abstract textures and geometric lines.
Dwyane Wade in a Miami Heat uniform, leaping toward the basket with one arm extended overhead holding a basketball, in a monochromatic illustration with abstract textures and fine geometric lines.
Kyrie Irving in a Cleveland Cavaliers uniform, dribbling a basketball while moving forward, in a monochromatic illustration with abstract textures and fine geometric lines.
Kevin Durant in an Oklahoma City Thunder uniform, jumping with both arms raised to shoot a basketball, in a monochromatic illustration with abstract textures and fine geometric lines.
Kobe Bryant in a Los Angeles Lakers uniform, leaping toward the basket with the basketball held overhead, in a monochromatic illustration with abstract textures and fine geometric lines.
LeBron James in a Miami Heat uniform, leaping with a basketball extended to his side, in a monochromatic illustration featuring abstract textures and fine geometric lines.
Blake Griffin in a Los Angeles Clippers uniform, leaping with a basketball raised overhead, in a monochromatic illustration featuring abstract textures and fine geometric lines.
LaMarcus Aldridge in a Portland Trail Blazers uniform, leaping with a basketball raised overhead, in a monochromatic illustration with abstract textures and fine geometric lines.
Paul George in an Indiana Pacers uniform, leaping with one arm extended overhead holding a basketball, in a monochromatic illustration with abstract textures and fine geometric lines.
Anthony Davis in a New Orleans Pelicans uniform, dribbling a basketball while moving forward, in a monochromatic illustration with abstract textures and fine geometric lines.
Rajon Rondo in a Boston Celtics uniform, leaping with a basketball held near his shoulder, in a monochromatic illustration with abstract textures and fine geometric lines.
Chris Paul in a Los Angeles Clippers uniform, dribbling a basketball while moving forward, in a monochromatic illustration with abstract textures and fine geometric lines.
It's Kyrie Irving. Close-up of a monochromatic illustration of Kyrie Irving, showing his hand gripping a Spalding basketball, with detailed pencil shading, abstract textures and fine geometric lines.
Close-up of Kyrie Irving’s basketball illustration, showing the detailed pencil rendering of his Nike basketball shoes, with abstract textures and fine geometric lines.
Hands working on a pencil illustration of LeBron James in a Cleveland Cavaliers uniform, with printed basketball reference photographs alongside the drawing.
Four progressive pencil drawing stages of Anthony Davis in a New Orleans Pelicans uniform, showing the illustration developing from a light sketch to detailed graphite shading.
Kevin Durant signing a Nike House of Hoops retail wall featuring a monochromatic illustration of himself in an Oklahoma City Thunder uniform, with basketball shoes displayed in front.
Rows of Kevin Durant Nike basketball shoes, shown in black with bright blue laces, orange Swoosh logos and orange soles, displayed on illuminated shelves inside a House of Hoops retail store.
ike House of Hoops retail interior featuring monochromatic illustrations of NBA players behind illuminated basketball shoe displays, surrounded by Jordan Brand apparel and accessories.
Red Nike basketball T-shirts hanging beside an illuminated House of Hoops retail wall featuring monochromatic illustrations of Kobe Bryant and LeBron James.
 Nike House of Hoops retail footwear wall featuring illustrations of LeBron James and Kobe Bryant behind rows of basketball shoes, with apparel displays on either side.
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