One True Maverick Vodka

Graphics created for One True Maverick Vodka, built around a front-facing horse portrait with flowing mane detail and a subtle skull-like form within the head. The artwork introduced a colder, more atmospheric visual language for the bottle and brand system. Its icy textures were developed through analogue experiments with ink, alcohol and frozen surfaces, connecting the process directly to the vodka itself.

Client
OTM
Art Direction
Paul Boulding
One True Maverick Vodka horse artwork
One True Maverick Vodka bottle label artwork
One True Maverick Vodka horse artwork

To develop the colder textures in the piece, black ink, white ink and alcohol solution were worked by hand on porcelain plates. The reaction created snow and ice-like patterns that were later combined with digital techniques in the final artwork.

Black marbled texture study
Marker and alcohol texture study

Porcelain-tile alcohol ink, later digitally inverted.

Graphite close-up texture detail

Graphite texture on rough paper with digital marks.

Hand-drawn black marks for One True Maverick Vodka
Early horse head sketch
Handmade marker and ink marks

Alcohol based ink on porcelain tile

Final One True Maverick Vodka artwork
One True Maverick Vodka bottle presentation
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