© 2026 Alexis Marcou

PepsiCo: PepCity Super Bowl

Key event artwork created for PepsiCo Design for the Super Bowl 50 anniversary PepCity event. The visuals featured half-body football players in action, developed in vertical and horizontal formats so the artwork could adapt across large-format venue installations, signage, digital displays, event tickets, promotional merchandise and other event media.

Client
PepsiCo
Art Direction
Della Tosin
Project Management
Paul Woodvine
American football player in blue uniform holding a football
Blue football illustration with player carrying a ball
Pep City 2016 banner displayed inside a stadium concourse

Large-format PepCity banner for PepsiCo’s Super Bowl 50 event

Close-up of blue football player helmet and shoulders
Close-up of football player helmet in blue illustration
Hands drawing PepsiCo and NFL logos on tracing sheets
Loose sketch of football player reaching for the ball

Early concept sketch exploring the visual direction

Hands marking football illustration studies with player reference photos
Pencil football player sketch beside annotated reference photo
Pep City 2016 graphics installed above a hotel lobby entrance
Pep City 2016 event booklet held in hand
Pep City 2016 printed event materials on display
Pep City 2016 branded hallway with screens and displays
Pep City 2016 mobile app interface screens

Artwork adapted across the PepCity event app and attendee experience

Pep City 2016 limited edition jacket tag
Pep City 2016 event hall with branded stage screens

PepCity event venue featuring the completed visual campaign

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